Organic Ukraine Business Hub

Organic Ukraine Business Hub — is the organic export alliance which is the platform for cooperation among organic production operators, who aspire to enhance their business on outer markets. Organic Ukraine Business Hub contributes to the development of the strong, highly — divesified and open economy of Ukraine, by means of improving busness environment in the organic sector. We expand market opportunities and increase organic business competitiveness, which in turn, stimulates a large-scale economic growth in Ukraine.
Organic Ukraine Business Hub is a Ukrainian National Pavilion at the international organic fair. It is a format of cooperation among different companies acting in the same direction, combining organic business energy for common benefits, strengthening capitalization of the organic sector in general and each exhibitor of the National Pavilion in particular. Our National Pavilion is a part of the image strategy and a tool forthe Ukrainian organic sectorimage management. The Ukrainian pavilion exhibitors are the renown companies, Ukrainian organic market leaders, which respect and strengthen each other’s reputation. Business always has a face. For us, this face is a face of a business owner for whom organic business is a philosophy and lifework.
The Ukrainian National Pavilion at Biofach is a place where the country’s business reputation, and the organic sector’s reputation in particular, is formed.
The Ukrainian organic sector’s business image at Biofach-2021 is formed by Ukrainian businessmen, producers and exporters who are especially interested in strong positioning of Ukraine in the world. It is business owners, as parties in real contracts, who are forming foreign business’ attitude to our country.
Organic Ukraine Business Hub is a business platform both for the companies which will present Ukraine as a reliable partner at Biofach for the 7thconsecutive year and for new innovative companies which will participate for the first time and have ambitious export plans and possibilities. In 2021, at the National Pavilion you will find the companies which offer organic finished products, raw materials, fertilizers as well as consulting companies and NGOs.
The main task of the Pavilion is to increase the world’s interest to and strengthen confidence in the Ukrainian organic sector. The concept of promoting organic Ukraine abroad through the National Pavilion is based on the image focused on development, openness, innovations and strength, agri-tech, abundant Ukrainian black soil and authenticity.

Organic Ukraine Business Hub prioritizes business, but forms the Ukrainian image together with the state. Cooperation of business and state is the key to success. That is why the Pavilion and organic export are supported by the Ministry for Development of Economy, Trade and Agriculture of Ukraine.
At the Pavilion international partners will unlock organic Ukraine — its possibilities, potential, strength, authenticity, partnership, and innovations.

Organic Ukraine Business Hub

Shaping the business image of Ukraine together with the government, the National Pavilion at BIOFACH 2021 counts on business .

The world is closely monitoring regions and businesses which it can trust to. Therefore, there is significant demand for reputation management. Does Ukraine have it? On the reputation map from Reputation Institute, our country ranks far from top. And, in spite of a significant drop in last-year indicators (-2.9 points), slow rise (+ 0.6 points) adds optimism; there is still a huge gap between expert assessment of reputation drivers… Say, if, practically, attractiveness of the geographical location of Ukraine is out of question, there are enough questions for the state of economy as well as reputation management competencies. Is there a possibility to improve the reputation under such conditions? Definitely! Just everyone should do their job well!  

Reputation is shaped by the proactive

The Ukrainian National Pavilion at the international organic fair BIOFACH 2021 is the business platform representing organic Ukraine in the world (which, in the long run, gives the perspective of the country in general). Its business reputation at this representational event is shaped by proactive businessmen, particularly local producers and exporters, who are the most interested in strong positioning of Ukraine in the world. It is business owners, as parties in real contracts, who build the reliable foundation of foreign business’ attitude to our country.
Now, self-image of the majority of the countries studied by Reputation Institute significantly differ from their external perception. The effective reputation management is usually a stumbling block. Yet, these drivers — management innovations, sustainable forecasting and target formation — are a key competitive advantage of organic company managers. The businessmen who decided to take part in BIOFACH 2021 and who, regardless of the current circumstances, will shape the image of Ukraine are effective reputation managers!
National pavilions at international fairs are a certain industry portrait representing common principles and rules. Moreover, they consolidate all development stages for a certain period and allow visualizing the current state of business environment. Thus, Organic Ukraine declares principles of work with organic business.
Organic Ukraine Business Hub (this is how we named our national pavilion in English) is a format of cooperation among different companies acting in the same direction, combining organic business energy for common benefits, strengthening capitalization of the organic sector in general and each exhibitor of the National Pavilion in particular.
Our National Pavilion is a part of the image strategy of the Ukrainian organic sector. The Ukrainian pavilion exhibitors are the renown companies, Ukrainian organic market leaders, which respect and strengthen each other’s reputation. Business always has a face. For us, this face is a face of a business owner for whom organic business is a philosophy and lifework. Working with export contracts, it is a business owner who shapes the image of Ukraine in general. This business acts as a business ambassador of the country, it adheres the international rules. 

We present our advantages to the world 

The main task of Organic Ukraine Business Hub is to increase the world’s interest to and strengthen confidence in organic Ukraine. Promoting its advantages abroad, the National Pavilion presents open and innovative business focused on development and agri-tech as well as abundant Ukrainian black soil and authenticity. Cooperation of business and state is the key to success in implementing the reputational strategy and increasing organic export. That is why the Pavilion is supported by the Ministry for Development of Economy, Trade and Agriculture of Ukraine. The image of Ukraine is often formed by other countries or international technical assistance projects, which we are thankful for. This year, the Ukrainian National Pavilion is supported by three international projects. However, it is business that Organic Ukraine rests its hopes on…
Seven advantages of Organic Ukraine Business Hub
  1. Business platform which presents organic Ukraine to the world
  2. Support to the country’s business reputation
  3. Consolidated impact on the international business
  4. Sustainable internal partnership
  5. Best organic products from Ukraine
  6. Authenticity and innovations combined
  7. Support of the strategy by international partners.

Ambassadors 

of ORGANIC UKRAINE

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Olena Korogod ex Berezovska 

President of Organic Ukraine NGO

This country pavilion and this publication was possible thanks to the support by the 


USAID Competitive Economy Program (CEP); 


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Partner:

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About

Organic 

Guide book 2020 

online


Organic Ukraine Business Hub is a Ukrainian National Pavilion at the international organic fair. It is a format of cooperation among different companies acting in the same direction, combining organic business energy for common benefits, strengthening capitalization of the organic sector in general and each exhibitor of the National Pavilion in particular.