Organic Ukraine Business Hub

Organic Ukraine Business Hub — is the organic export alliance which is the platform for cooperation among organic production operators, who aspire to enhance their business on outer markets. Organic Ukraine Business Hub contributes to the development of the strong, highly — divesified and open economy of Ukraine, by means of improving busness environment in the organic sector. We expand market opportunities and increase organic business competitiveness, which in turn, stimulates a large-scale economic growth in Ukraine.
Organic Ukraine Business Hub is a Ukrainian National Pavilion at the international organic fair. It is a format of cooperation among different companies acting in the same direction, combining organic business energy for common benefits, strengthening capitalization of the organic sector in general and each exhibitor of the National Pavilion in particular. Our National Pavilion is a part of the image strategy and a tool forthe Ukrainian organic sectorimage management. The Ukrainian pavilion exhibitors are the renown companies, Ukrainian organic market leaders, which respect and strengthen each other’s reputation. Business always has a face. For us, this face is a face of a business owner for whom organic business is a philosophy and lifework.
The Ukrainian National Pavilion at Biofach is a place where the country’s business reputation, and the organic sector’s reputation in particular, is formed.
The Ukrainian organic sector’s business image at Biofach-2020 is formed by Ukrainian businessmen, producers and exporters who are especially interested in strong positioning of Ukraine in the world. It is business owners, as parties in real contracts, who are forming foreign business’ attitude to our country.
Organic Ukraine Business Hub is a business platform both for the companies which will present Ukraine as a reliable partner at Biofach for the 7thconsecutive year and for new innovative companies which will participate for the first time and have ambitious export plans and possibilities. In 2020, at the National Pavilion you will find the companies which offer organic finished products, raw materials, fertilizers as well as consulting companies and NGOs.
The main task of the Pavilion is to increase the world’s interest to and strengthen confidence in the Ukrainian organic sector. The concept of promoting organic Ukraine abroad through the National Pavilion is based on the image focused on development, openness, innovations and strength, agri-tech, abundant Ukrainian black soil and authenticity.

Organic Ukraine Business Hub prioritizes business, but forms the Ukrainian image together with the state. Cooperation of business and state is the key to success. That is why the Pavilion and organic export are supported by the Ministry for Development of Economy, Trade and Agriculture of Ukraine.
At the Pavilion international partners will unlock organic Ukraine — its possibilities, potential, strength, authenticity, partnership, and innovations.

The results of Organic Ukraine Business Hub at BIOFACH 2020

Ukrainian National Pavilon «Organic Ukraine Business Hub”, being at the biggest international exhibition of organic
products BIOFACH 2020, united the certified organic producers and enhanced mutual trust among the partners of the
world organic market.
National Pavilion enjoyed the presence at the BIOFACH 2020 the seventh time in a row. The exhibition was held in
February from 12 th till 15 th in Nuremberg (Germany).
This year BIOFACH has reached high figures in terms of the quantity of exhibitors, square meters for stands and
international attendance. 3 792 exhibitors from 110 countries of the world, which stands covered 57 609 square meters
showed their products to trade visitors.
Ukraine was represented at the BIOFACH 2020 by 37 companies, 19 of which united into Organic Ukraine Business
Hub.
In 2020 Ukrainian National pavilion covered 132 square metres. The organizers welcomed official delegation, which
comprised the Ministry for Development of Economy, Trade and Agriculture of Ukraine, State service of Ukraine Safety
and Consumer Protection, Export Promotion Office of Ukraine. The organizers were in charge of official negotiations
with the representatives of Eropean commission, Ministries of other countries and international certification bodies. This
course of action was implemented only at the National Pavilon and was of great significance for business.
International partners stressed that the majority of the companies were represented to much extent at the National Pavilon
Organic Ukraine Business Hub. It is a platform of interaction of different companies in one direction, unification of
synergy of organic business for the general advantage, enhancement of both overall capitalization of the sector and each
participant of the national stand individually.


Brand new products of the Ukrainian Pavilon were corn sticks and snacks, organic products ready for consumption,
which meet the world trends of consumption; The added value stays within Ukraine.
The participation of the companies in Organic Ukraine Business Hub is a great opportunity to confirm their status as the
international player of the world market and build new business contacts.
The data of meetings: 61,9% - unplanned and 38% - planned speak volumes of the solid interest towards import from
Ukraine.
The bulk of meetings ended up with real results – offers for coloboration and a long-term cooperation.
Arnika Organic – is the leader among companies with the quantity of meetings, amounting to 100 talks during the
exhibition: 60 of which were planned and the rest unplanned respectively. This tells about high performance of
participants at the exhibition.
Within four days of the exhibition the companies conducted up to 630 meetings, 50% of which were estimated by the
exhibitors as leading to contract conclusion.
This happened due to professional performance both at the stand and on online platforms of BIOFACH.
During this year the BIOFACH platform will work for companie’s image, which may even draw 10 % of potential
clients.
For reference:
✓ 71 About 71.5 million hectares of agricultural land in the world are organic.
✓ 309 100 0, ha - is an organic agricultural area that makes up
✓ 0.7% of the total agricultural land in Ukraine.
✓ 635 – total number of organic producers in Ukraine
Source: 2016-2018 Reform Support Team at the Ministry of Agrarian Policy and Food of Ukraine / Ministry for
Development of Economy, Trade and Agriculture of Ukraine, 2019 Organic Standard LLC (based on the estimated data
covering all organic operators of Ukraine) as of 31.12.2018.

Organic Ukraine Business Hub

Shaping the business image of Ukraine together with the government, the National Pavilion at BIOFACH 2020 counts on business .

The world is closely monitoring regions and businesses which it can trust to. Therefore, there is significant demand for reputation management. Does Ukraine have it? On the reputation map from Reputation Institute, our country ranks far from top. And, in spite of a significant drop in last-year indicators (-2.9 points), slow rise (+ 0.6 points) adds optimism; there is still a huge gap between expert assessment of reputation drivers… Say, if, practically, attractiveness of the geographical location of Ukraine is out of question, there are enough questions for the state of economy as well as reputation management competencies. Is there a possibility to improve the reputation under such conditions? Definitely! Just everyone should do their job well!  

Reputation is shaped by the proactive

The Ukrainian National Pavilion at the international organic fair BIOFACH 2020 is the business platform representing organic Ukraine in the world (which, in the long run, gives the perspective of the country in general). Its business reputation at this representational event is shaped by proactive businessmen, particularly local producers and exporters, who are the most interested in strong positioning of Ukraine in the world. It is business owners, as parties in real contracts, who build the reliable foundation of foreign business’ attitude to our country.
Now, self-image of the majority of the countries studied by Reputation Institute significantly differ from their external perception. The effective reputation management is usually a stumbling block. Yet, these drivers — management innovations, sustainable forecasting and target formation — are a key competitive advantage of organic company managers. The businessmen who decided to take part in BIOFACH 2020 and who, regardless of the current circumstances, will shape the image of Ukraine are effective reputation managers!

Business always has a face

National pavilions at international fairs are a certain industry portrait representing common principles and rules. Moreover, they consolidate all development stages for a certain period and allow visualizing the current state of business environment. Thus, Organic Ukraine declares principles of work with organic business.
Organic Ukraine Business Hub (this is how we named our national pavilion in English) is a format of cooperation among different companies acting in the same direction, combining organic business energy for common benefits, strengthening capitalization of the organic sector in general and each exhibitor of the National Pavilion in particular.
Our National Pavilion is a part of the image strategy of the Ukrainian organic sector. The Ukrainian pavilion exhibitors are the renown companies, Ukrainian organic market leaders, which respect and strengthen each other’s reputation. Business always has a face. For us, this face is a face of a business owner for whom organic business is a philosophy and lifework. Working with export contracts, it is a business owner who shapes the image of Ukraine in general. This business acts as a business ambassador of the country, it adheres the international rules. 

Open organic Ukraine

This motto we chose while preparing to this reputational event. Organic Ukraine Business Hub has united both the companies which will be presenting Ukraine at BIOFACH for the 7th consecutive year (and successfully shaping its business reputation) and new innovative businesses which will participate for the first time (having ambitious export plans and possibilities).
Among the Ukrainian National Pavilion exhibitors are
  • Producers of organic finished products;
  • Producers of raw materials for further processing; 
  • Organic input suppliers;
  • Consulting companies;
  • NGOs. 

We present our advantages to the world 

The main task of Organic Ukraine Business Hub is to increase the world’s interest to and strengthen confidence in organic Ukraine. Promoting its advantages abroad, the National Pavilion presents open and innovative business focused on development and agri-tech as well as abundant Ukrainian black soil and authenticity. Cooperation of business and state is the key to success in implementing the reputational strategy and increasing organic export. That is why the Pavilion is supported by the Ministry for Development of Economy, Trade and Agriculture of Ukraine. The image of Ukraine is often formed by other countries or international technical assistance projects, which we are thankful for. This year, the Ukrainian National Pavilion is supported by three international projects. However, it is business that Organic Ukraine rests its hopes on…
Seven advantages of Organic Ukraine Business Hub
  1. Business platform which presents organic Ukraine to the world
  2. Support to the country’s business reputation
  3. Consolidated impact on the international business
  4. Sustainable internal partnership
  5. Best organic products from Ukraine
  6. Authenticity and innovations combined
  7. Support of the strategy by international partners.

Ambassadors 

of ORGANIC UKRAINE

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Olena BEREZOVSKA 

President of Organic Ukraine NGO

This country pavilion and this publication was possible thanks to the support by the 

Swiss Confederation within the framework of the Program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG;

USAID Competitive Economy Program (CEP); 

Ukrainian Horticulture Business Development Project (UHBDP) is funded by Global Affairs Canada, co-financed and implemented by Mennonite Economic Development Associates (MEDA). 

MEDA has partnered with Israel’s Agency for International Development Cooperation (MASHAV) and international service providers to deliver technical assistance.
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About

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Organic Ukraine Business Hub is a Ukrainian National Pavilion at the international organic fair. It is a format of cooperation among different companies acting in the same direction, combining organic business energy for common benefits, strengthening capitalization of the organic sector in general and each exhibitor of the National Pavilion in particular.

BIOFACH Kongress 2020 

CB Round Table: The Organic Law of Ukraine and its Requirements for Organic Control Bodies
Ukraine is ranked on 4th position of organic imports into the EU. The recently enforced Organic Law will have a direct impact on all future inspection and certification activities in the country. The event with representatives from Ministry, competent authorities and private sector informs CBs first-hand about the present stage of the implementation and highlights the challenges of this process.
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